St Lucia tourists set to return

Akasha has only been available for luxury villa rental for the last 10 months and has done well but like the rest of global economy St Lucia tourism has suffered from the recession over the last few years.   However, according to some experts things are looking up and will help St Lucia recover.   This is the message from leading lights in the industry.  Below is an article sent out by Caribbean 360.  Italics are our comments.

LONDON, United Kingdom, Monday November 8, 2010 – Three experts on tourism trends in the United Kingdom and Europe have painted an optimistic picture of the British market for the Caribbean tourism sector in 2011, despite challenges such as the Air Passenger Duty (APD) which saw another increase take effect this month.  APD is such an imposition on holiday makers and has a negative impact for small businesses like Akasha luxury villa rentals.

A panel of media and industry practitioners concluded that the worst is over for the global economy and that the Caribbean region can look forward to an improved performance next year.

“The global recovery has begun,” John Taker, the purchasing director for Virgin Holidays told dozens of Caribbean tourism ministers, directors and private and public sector officials gathered at the London offices of the Daily Telegraph for the Caribbean Tourism Organisation (CTO) European Marketing Forum.  Many of our high end clientèle fly Virgin who have increased flight to St Lucia.

Taker added that there was a clear opportunity to grow the family travel market for the Caribbean, pointing out that price was a more important consideration for consumers booking a Caribbean holiday than it was for holidays to destinations like the United States.  Families are well come to Akasha St Lucia’s most exclusive villa rental with so much to do at Akasha.

While admitting that the APD “is a punishment that the Caribbean will have to live with for a very long time”, Graham Boynton, the Daily Telegraph’s travel editor, said there was hope for the region.

“While ultra long-haul is still suffering from the effects of the recession, medium long-haul is seeing recovery (and) the Caribbean is doing relatively well when compared to (other regions). The Caribbean is doing better than Australia…it is doing better than South Africa,” Boynton told delegates.  By adding to the quality of the St Lucia product Akasha villa rental is doing its bit to increase the appeal of St Lucia to a bigger market.  We believe that St Lucia will over take Barbados in the long term as a destination of choice.

However, he advised, there was a need for Caribbean destinations, individually and collectively, to communicate the realities of the region in a more dynamic manner.

Meanwhile, Daniel Pearce, editor of the travel trade magazine, TTG, unveiled exclusive research which painted a confident picture from British travel agents. The research revealed that two out three agents felt the reputation of the Caribbean had increased in the past year, and half the travel agents surveyed said they expected sales to the Caribbean to increase in 2011.  We at Akasha villa rental are seeing more and more interest from our UK agents.

This year’s CTO European Marketing Forum has as its theme: “2011, A Year of Opportunity or Threat?” The annual event is held as a precursor to the tourism trade show, World Travel Market (WTM).

If you check out the rest of our website you will see a lot of information about the island and how we work with our local contacts to personalise your holiday in paradise when you stay at Akasha St Lucia luxury villa rental.

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