Saint Lucia Gains New Resort Brand

Marigot Bay Resort is rebranding as the Zoetry resort brand comes to Saint Lucian shores. Soon a relaunch of the resort will occur as part of the all-inclusive AMResorts’ Zoetry brand. AMResorts is entering the market with their first hotel as the Zoetry Marigot Bay and may not stop there. For those who know the brand from other locations around the world, it means travelers will get to enjoy numerous amenities under one of the more prominent resort brands.

The Zoetry Marigot Bay Resort offers 124 rooms and suites. There is a spa, two infinity pools, four bars, and restaurants on the property. Marigot Bay Resort is known as one of the most magnificent accommodations on the island due to its picturesque setting along Marigot Bay, framed by the rolling mountains of the island. It is also home to one of the top marinas on the island.

At this time, the rebranding date has not been released. However, Zoetry is also expanding into Mexico with a new resort called Zoetry Casa Del Mar Los Cabos. The Mexican resort is going to open in November.

According to Javier Coll, the Group President of Global Business Development for AMResorts, the demand for boutique-style resorts is gaining ground. Travelers want “intimate experiences in a setting that prioritizes luxury,” safety, and personalized services. Optimizing in such a market is imperative for resort brands like AMResorts.

AMResorts has offered their brand for over 13 years and is known for the Zoetry luxury brand that provides visitors with unique amenities at any of their properties. They are also known for their consistency of service. Zoetry has other Caribbean destinations, including those in Punta Cana, Jamaica, and the Riveria Maya.

Zoetry Marigot Bay Resort is just one option travelers have when they visit Saint Lucia. Many hotels also have a Covid-safe rating that allows them to remain open and offering top amenities to their guests.